Technology & Logistics
Gojek
Working together since 2020
BGS handles Gojek's offline print across 15 Indonesian cities — from driver welcome kits to large-format campaign posters — turning around 30+ types of campaign materials at an average five-day lead time.
30+ types
Campaign materials
15
Cities covered
5 days
Avg. turnaround
Scope of work
Services
- Printing
- Design
Products produced
- Driver welcome kits
- City-wide campaign posters and banners
- Branded merchandise packaging
- Event collateral
The brief
Gojek runs offline marketing and operational print across a national footprint: city-specific campaign creative, driver onboarding kits, partner merchant collateral, event materials. They needed a partner who could absorb the variety and the geography without losing brand consistency.
What we produced
Over 30 distinct types of campaign materials — printed in-house and distributed to 15 cities. Each campaign goes through a centralised prepress process at our Jakarta facility, then ships to city-level operations teams on a coordinated timeline.
Outcome
Five-day average turnaround from brief to delivered print across 15 cities, with brand-consistent execution maintained across the portfolio. The relationship continues to expand into merchandise packaging and on-platform event collateral.
“From driver welcome kits to city-wide campaign posters, BGS handles our print needs at scale without sacrificing the look and feel of our brand.”
— Rika Santoso, Creative Operations, Gojek
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